Overview
In the digital age, wineries are increasingly utilizing social media platforms to engage with their audience, promote their products, and offer exclusive subscription and membership packages. However, the existing social media platform employed by a winery, with a specific focus on subscription and membership services, suffers from a significant design flaw, resulting in a confusing and subpar user experience. As a UX Designer, I undertook the challenge of addressing this problem and transforming the platform into a functional and engaging space for wine enthusiasts to explore and subscribe to the winery's offerings.
My Role
UX Design
Team
UI Designers
Creative Director
Problem
The current social media platform utilized by the winery lacks a functional design that adequately showcases and facilitates the subscription and membership packages. Several critical issues contribute to this problem:
Inadequate Package Presentation: The winery's subscription and membership packages are not effectively presented on the platform, leading to confusion and a lack of understanding among users. The absence of clear descriptions, pricing information, and package differentiators hinders users' ability to make informed decisions and select the subscription or membership that aligns with their preferences and needs.
Complex Sign-Up Process: The current platform's sign-up process for subscription and membership is convoluted, resulting in user frustration and abandonment. The lack of a streamlined flow, excessive form fields, and unclear steps hamper users' ability to complete the sign-up process seamlessly, deterring them from engaging further with the winery's offerings.
Limited Subscription Management: The platform lacks robust features for users to manage their subscriptions and memberships effectively. Users face challenges in modifying their subscription preferences, updating payment details, or pausing/canceling their subscriptions. The absence of user-friendly controls and clear account management options results in a cumbersome experience and leaves users dissatisfied.
Inconsistent Visual Design: The current design of the platform lacks coherence and fails to convey the winery's brand identity effectively. Inconsistent visual elements, mismatched color schemes, and a lack of cohesive typography contribute to a disjointed user experience. Users may find it challenging to associate the platform with the winery and its subscription and membership offerings.
Impact on Users: The existing design flaws have a notable impact on users' ability to engage with and subscribe to the winery's offerings. Confusion and frustration arise from the platform's suboptimal design, hindering users' decision-making process, and ultimately discouraging them from becoming valued subscribers or members. The unclear presentation of packages, coupled with a complex sign-up process and limited management options, create barriers that prevent users from fully enjoying the winery's exclusive benefits and experiences.
Solution
As a UX Designer, my primary objective is to create a user-centric, intuitive, and visually appealing experience on the winery's social media platform, with a specific focus on subscription and membership packages. To address the identified problems, my proposed solution involves the following:
Clear Package Presentation: Redesign the platform to prominently showcase the subscription and membership packages, providing concise descriptions, pricing details, and package differentiators. Utilize visually engaging elements such as high-quality imagery and persuasive copy to capture users' attention and communicate the unique value propositions of each offering.
Streamlined Sign-Up Process: Simplify the sign-up process, reducing the number of form fields and steps required to complete the subscription or membership registration. Employ a progressive disclosure approach to gather necessary user information gradually, allowing users to quickly and effortlessly join the winery's exclusive community.
Enhanced Subscription Management: Implement user-friendly controls and intuitive account management options that enable subscribers and members to easily manage their preferences, update payment details, and pause/cancel their subscriptions. Provide clear instructions and notifications to guide users through the process, ensuring transparency and empowering users
Homepage Concept Sketches
Product Page Concept Sketches
Homepage Design
Drawer Menu Design
Custom Icons
